SOFTCULT SHARE NEW SINGLE NOT SORRY

Fast-rising Ontario-based modern grunge sibling duo Softcult have today released their debut full-length album When A Flower Doesn’t Grow, via Easy Life Records. The album is now available across all streaming platforms and in physical formats. To coincide with the album release the band has also shared the official video for their defiant new single Not Sorry.

Speaking of the new single, vocalist Mercedes Arn-Horn shares, “Not sorry is about not allowing the hateful ignorance of others to affect our self-esteem. Patriarchal society can be extremely cruel to cultural, racial, sexual and gender minorities. Most of this vitriol stems from ignorance and weaponised misinformation. Certain political organizations promote hateful rhetoric when they see minority groups as a threat to their grasp on power. Hate speech is a tactic used to silence the groups that it targets, and it’s important to not only combat it by speaking out with counter-speech so that hate is not the only narrative, but also to protect the mental health of those affected, including ourselves.”

She continues, “This song is about recognizing that while education can solve hateful ignorance, it is not our responsibility to educate every hateful person we encounter. We owe it to ourselves, and to democracy, to protect our peace and well-being. We can’t allow shame, insecurity, fear, or any other psychological effects of hate to silence us. We have nothing to apologize for when our mere existence triggers enraged and ignorant people.”